Colin Jowell is the founder of BillWill, a digital Letter of Wishes and estate-planning support service that helps financial advisers, lawyers and families simplify life administration and reduce stress during moments of loss or incapacity. With a background in behavioural science and more than twenty years in strategy and customer experience, Colin focuses on making estate planning clearer, calmer and easier for ordinary families. He works with financial advisers, estate lawyers and funeral professionals to improve how Australians prepare, organise and communicate essential information. Also an accredited Wills and Estates mediator and Principal of consultancy Good Behaviour, Colin speaks nationally on the impact of stress on decision making, how to reduce cognitive load, and how to help families make well-supported choices long before and during times of crisis.