After nearly four decades of working with, observing, and learning from hundreds of clients in their pursuit of a fulfilling life after full-time work, Tony Sandercock emphasises that people who focus on getting the simple things right not only manage their finances better but also tend to live more fulfilling lives. Tony is the owner of Sunshine Coast-based advice firm, wetalkmoney. He has built a 37-year career around a client-first ethos, believing that when it comes to financial advice, trust is a far more valuable commodity than past performance, company affiliation, or even experience and qualifications. Tony has mentored hundreds of business owners in building client-first firms. He has been a CERTIFIED FINANCIAL PLANNER® since 1998, holds a Master's Degree in Personal Financial Planning, and was named the FAAA’s CFP Professional of the Year in 2016. In his personal time, Tony is a very keen cycle tourist and believes the humble bicycle could be the best invention ever, offering enormous health and wealth benefits.