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Colin Jowell

Behavioural Science Specialist and Founder, BillWill

Colin Jowell is the founder of BillWill, a digital Letter of Wishes and estate-planning support service that helps financial advisers, lawyers and families simplify life administration and reduce stress during moments of loss or incapacity. With a background in behavioural science and more than twenty years in strategy and customer experience, Colin focuses on making estate planning clearer, calmer and easier for ordinary families. He works with financial advisers, estate lawyers and funeral professionals to improve how Australians prepare, organise and communicate essential information. Also an accredited Wills and Estates mediator and Principal of consultancy Good Behaviour, Colin speaks nationally on the impact of stress on decision making, how to reduce cognitive load, and how to help families make well-supported choices long before and during times of crisis.

Articles by Colin Jowell

Why is estate planning so hard? And what you can do to make it easier…

Estate planning is one of those tasks almost everyone means to get to, yet many only face it during a crisis. Families often describe the same moment. A parent dies, the surviving spouse and children open a cupboard or a laptop, and suddenly they are trying to reconstruct a life from scattered paperwork, half-remembered details and password guesses. Grieving and guessing at the same time.

Simple steps for choosing a great financial adviser

Choosing the right person to look after your financial future and life goals is a big decision. Many people don’t know where to start in finding financial guidance they can trust. While it’s important for everyone to be on top of their finances, trying to figure everything out on your own can sometimes lead to the wrong outcomes and significant frustration.

How to get out of debt

Many of us have debts and bills to manage, but what happens when you’re really struggling to pay? Find out what to do when you fall behind with bill or loan payments and what to expect if you do.

Financial planning essentials for young families

Keeping your money safe from scammers

The 5 most common financial concerns of new clients

It’s not every day that someone wakes up in the morning and decides to get in touch with a financial planner. Instead, it’s often a pivotal moment, an event, or a concern of some sort, that first triggers the search for advice.

What is superannuation?

Australia’s compulsory superannuation system has been in place since 1992. It started with a compulsory employer contribution of 3 per cent, which came as an agreement with government and unions, and on 1 July 2025 the compulsory employer contribution will reach a maximum of 12%.

Tax-effective investing: strategies to grow your wealth while minimising tax

Investing isn’t just about growing wealth - it’s about doing so efficiently. In Australia, taxation plays a critical role in shaping investment returns, but with the right approach, investors can legally minimise tax and maximise gains.

Tax tips for the end of financial year (EOFY)

As the end of the financial year (EOFY) approaches, it's a great time to review your finances and implement strategies to minimise your taxes. Whether you're an employee, investor, business owner, or planning for retirement, here are some key considerations to ensure you're making the most of available tax benefits.

How to put more money into your personal super today

As we draw towards financial year end, it’s a good time to consider making extra contributions to your super. While anyone who wants to build their super balance should add to it when they can, there are people who might benefit from it more than others.
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